Posted By on 15 Mar 2017



'.$val[
Idea Cellular has come up with this unique feature called Private Recharge which is aimed at letting customers retain their privacy by not sharing their numbers. This is especially helpful for Idea’s women customers who can choose not to disclose their numbers thereby ensuring their privacy.

This unique method allows women customers to recharge their mobile phones by obtaining an OTP (One Time Password), in just one simple step. Customers are simply required to SMS ‘Code’ to 55515 (toll-free) and obtain an OTP. 

This new feature is not only limited to female customers this can be accessed by male customers too! Well, this unique feature is announced on the occasion of International Women’s day that was held a few days ago.

“Private recharge is aimed at letting customers retain their privacy by not sharing their numbers. The service was first launched in Kerala in August 2016 and is now available across 14 circles in the country. Pan-India roll-out will be completed within this month,” Idea Cellular said in a statement.

“This is especially helpful for Idea’s women customers who can choose not to disclose their numbers thereby ensuring their privacy. On the occasion of International Women’s Day, Idea Cellular is reiterating its commitment to women’s safety with the ‘Private Recharge’ feature on its V-Top up system,” the statement said.

As Private Recharge works through standard SMS service, it can be accessed by all customers via any type of phone in real-time. Instead of sharing the phone number,  a customer can share the unique code with the retailer to avail the preferred recharge. 

Both prepaid and postpaid Idea customers can avail this facility to recharge their phones and pay mobile bills.

So, what do you think about this unique feature? Share your views in the comment box below.





We are Social

More In News