Posted By on 5 Jun 2016


Facebook announced plans to roll out an algorithm-based timeline for Instagram back in March. Now it's officially rolling out.  The change is being made to help Instagram users find the most relevant content for them.

"On average, people miss 70 percent of their feeds. As Instagram has grown, its become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most. To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most,” writes Instagram in a blog post.

Instagram is becoming more like Facebook, and it isn't the end of the world. You can still see a chronological view of an account when tapping on their name. Instagram did let us know when changes began rolling out broadly, though.

'This means you often don't see the posts you might care about the most. 'The order of photos and videos in your feed will be based on the likelihood you'll be interested in the content, your relationship with the person posting and the timeliness of the post.

And largely, it appears it is not.

No escaping the algorithm

When Instagram was asked about whether users could disable the algorithm to get back their chronological timeline. Here's the company's response:

"We believe it's important to have a simple, consistent user experience across Instagram, so we're not providing a toggle off switch."

That's a bummer for users who like getting a timeline view in their feed. However, you can still see a chronological view of an account when tapping on their name.

Instagram now has over 400 million monthly users who are all posting more and more photos and videos. It's understandable the service wants to help you separate the posts you'll be interesting from the noise.For businesses who rely on Instagram for marketing, the new algorithm is a scary thing. If users don't engage with a post, then that post will be buried. However, Facebook released new business tools that provide useful analytics. The tools will also make it easy for businesses to turn a post into an ad.

All the big social networks have now moved to an algorithm-based timeline, including Twitter, though Twitter gives users the option of opting out. These changes are designed to keep you engaged with the social network and to find content that's valuable and interesting to you.

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