Posted By on 21 Mar 2017


We saw Airtel complaining to TRAI regarding Jio’s free promotional offers. Now,  Reliance Jio to fights back and has sent legal notice to Ookla over Airtel's Ad.

While the users have the liberty to enjoy free services from various telecom operators. The cold war between them is getting uglier. Recently Airtel released an Advertisement claiming it to be the fastest 4g service provider in India while reliance Jio denying it and sending the legal notice to Ookla

"Jio sends legal notice to Ookla over Airtel Ad"

In response to Airtel complaining TRAI regarding Jio’s free promotional offers. Reliance Jio approached the advertising watchdog ASCI on Monday, seeking a withdrawal of Airtel’s advertisements, terming them as false, misleading and incorrect.  

In a complaint filed before The Advertising Standards Council of India (ASCI), Reliance Jio said:

The claim of Airtel that it is India’s fastest network is false, misleading and incorrect. This claim is being made by Airtel acting in a mala fide manner in collusion with Ookla, LLC

Airtel claimed that their network is the “Fastest” in India. Airtel claimed in the new advertisement that is advertised on television that Airtel is “Officially India’s Fastest Network.”

Defending the advertisements, a Bharti Airtel spokesperson said that Ookla’s findings are based on analysis of millions of internet speed tests logged on ‘modern devices’ by mobile customers across India using its popular Speedtest app. “The results include all mobile tests, regardless of connection technology.”

While Jio’s Spokesperson said “We are aware of the material flaw in Ookla Speedtest and have also raised it with them in the past. In spite of acknowledging this flaw, we are surprised that Ookla has gone ahead and released misleading results. We have initiated suitable actions at appropriate forums.”

Jio has also sent a legal notice to Ookla, which stated it was informed by the broadband testing company that Jio's network was the fastest mobile network in India and can be given the tag of fastest network in India which Jio can use leveraging Ookla's brand but Ookla will "charge substantial sums of money for this purpose and especially for publicly using the award and test results".

Reliance Jio had asked Advertising Standards Council of India to tell Airtel to remove the advertisements and also asked Ookla to recognize that there are “Serious and fundamental flaws” in their methods to test data speeds.

So, what do you think about the legal notice and fights between the jio and Airtel? Share your views below.

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