Posted By on 14 Mar 2017


A ustin based band White Denim has a new song on Spotify but there's a catch,  you can only listen to it if it’s raining outside and you are in U.S.

 The streaming service is using its geotargeting technology to determine which markets to push the song only in areas of the United States experiencing drops of water falling from the sky. If that’s not happening in your area, you’re out of luck.

If you’re a huge White Denim fan living in a desert climate, 30 seconds of the song is available in this new ad for The North Face.

The “No Nee Ta Slode Aln”  soundtracks the marketing campaign for The North Face’s new rain jacket, the Apex Flex GTX.

That is some serious marketing.

Do comment below and let us know did u find it amusing or got a chance to listen to this track.

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