Microsoft is reminding everyone today that the free promotion for Windows 10 upgrades is finishing soon. The software maker first released Windows 10 as a free upgrade for Windows 7 and Windows 8.1 machines on July 29th last year, giving everyone a year to upgrade at no cost. Many had assumed Microsoft would keep the free upgrade rolling past the year cut off, but it appears the company is sticking to its original promise.
Microsoft Windows 10 is now running on 300 million machines. During company’s annual developer conference Build 2016, Microsoft CEO Satya Nadella had announced Windows 10 install base reaching 270 million machines.
Consumers have adopted Windows 10 quicker than Windows 7 or Windows 8, but free upgrades have clearly helped.
Windows 10 has proved popular, especially with 300 million machines now running it , but the company wants one billion devices using the software within the next two years. Reminding people that they only have two months left to upgrade free of charge is one way of driving upgrade numbers, but opting to extend the promotion could also have similar results. It's hardly surprising that Microsoft is sticking to its original plans, but there's still time left for the company to change its mind.